Training Objectives
- Master the WordPress administration interface to manage your store efficiently on a daily basis
- Know how to configure and customize essential store settings (payments, shipping, taxes, etc.)
- Manage the product catalog, inventory, and customer orders professionally
- Understand and use reporting and analytics tools to optimize business performance
Target Audience
Who is this for ?
- Entrepreneurs and merchants looking to create their online store
- E-commerce managers
- Online store administrators
- Employees in charge of a WordPress website administration
- Individuals undergoing career transition into e-commerce
Prerequisites
Basic computer skills (web navigation, file management). Foundational knowledge of business fundamentals (inventory management, customer relations). Access to a computer with a stable internet connection. Understanding of basic e-commerce concepts. No programming or technical knowledge required.
- In-person training
- Accessible
- Duration : 56 hours (8 days)
Training Content
- Introduction to WordPress
- Overview of the admin interface
- Navigating the back office
- Basic store setup
- Hands-on workshops
- Product Catalog Management (Part 1)
- Creating and organizing categories
- Adding and setting up basic products
- Price management
- Hands-on workshops
- Product Catalog Management (Part 2)
- Managing inventory
- Attributes and characteristics
- Simple promotions and special offers
- Hands-on workshops
- Order and Customer Management
- Tracking and processing orders
- Managing customer accounts and loyalty
- Effective customer support techniques
- Implementing a loyalty program
- Hands-on workshops
- Key Module Configuration
- Payment modules
- Shipping modules
- Hands-on workshops
- Configuring Essential Commerce Modules
- Exploring additional add-ons
- Integrating third-party services (CRM/ERP)
- Customizing modules
- Managing subscriptions
- Hands-on workshops
- Performance Analysis
- Understanding dashboards
- Using statistics
- Data analysis to optimize sales
- Setting up KPIs
- Hands-on workshops
- Basic Marketing
- Simple cart rules
- Promotional strategies and email campaigns
- Using social media for commerce
- Creating banners and visual marketing materials
- Hands-on workshops
- PrestaShop SEO Integration
- Search engine optimization
- Basic SEO settings
- Improving content for SEO
- Using SEO tools
- Hands-on workshops
- Practice and Integration Workshops
- Applying acquired skills
- Real case studies
- Solving common issues
- Reviewing key concepts
- Complete case study: end-to-end store project
- Presentation of the project with feedback
Execution monitoring and results evaluation
- Online evaluation tools
- Continuous feedback
- Training evaluation form
- Certificate of completion
Technical and educational resources
- Interactive approach
- Case studies
- Practical workshops
Fundable Training
World Sellers’ training courses are delivered by certified instructors, backed by the Booster de Sens organization (Qualiopi), meaning they can be funded through your OPCO.
Feel free to contact us to explore your options based on your situation.